This tough mudder travels the world spreading tokens of knowledge hidden in stroopwafel from the land of nether. Everywhere he travels, he shares information and sprouts understanding. He frames his experience in End User Computing so that others can learn the root of the technology, and what is most important in life.

He is an accomplished Field Chief Technology Officer (CTO) specializing in End User Computing (EUC). In this influential role, Ruben will contribute to company and product strategy and alliances, analyze EUC technology trends, provide product and industry insights to fellow (executive) colleagues, and establish and lead vibrant communities of customers, partners, and ecosystem partners.

Ruben is a 16-year Microsoft Most Valuable Professional (MVP) veteran, NVIDIA GRID Community Advisor, and was in the Citrix Technical Professional (CTP) program and VMware vExpert for many years, he is based in the Netherlands, where he lives with his wife and three kids.